Aditya Prakash- December 24, 2024
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Effortless LinkedIn Growth: Let an Assistant Handle Connections and Content for You
LinkedIn has become essential for making business connections. However, using LinkedIn well takes time, which not everyone has. Staying active on LinkedIn is important, but the platform has limits on how many messages or connection requests you can send daily or weekly.
Having an assistant manage your LinkedIn account is a smart way to stay active without wasting too much of your time. This can work well for both personal LinkedIn profiles and company pages.
This guide will show you how to delegate LinkedIn activity to an assistant to help you grow your connections and capture valuable opportunities.
Key Points:
LinkedIn is a powerful place to make professional connections and find business opportunities.
LinkedIn works best with regular but balanced activity (too much at once may trigger restrictions). An assistant can help you maintain this balance.
An executive assistant can post content, connect with others, and sort through your LinkedIn messages.
Getting Started
To set up your assistant on LinkedIn, you’ll need to take care of two things:
Choose a Communication Channel
Set up a way for your assistant to keep you updated on LinkedIn activity. If they also handle other social networks, use this same channel. Pick a tool that lets you send voice notes to make it easy to share content ideas.
Grant LinkedIn Access
Company Page: To let an assistant manage a LinkedIn page, you’ll need to make them an admin. For posting, make them a “content admin,” or choose the admin role that suits your needs.
Personal Account: For personal profiles, you’ll need to provide your assistant with your login info. Use two-factor authentication (2FA) for added security. Have them log in at a set time each day to complete their tasks and log out afterward.
Tip: Activate LinkedIn’s two-step verification to keep your account secure while letting your assistant log in.
Posting Content
Consistent posting helps you stay active on LinkedIn, which in turn builds connections. Reposting articles and videos is useful, but original posts are crucial for building your reputation. Here’s how to simplify posting:
Crosspost from Other Social Networks: If you’re already posting on other sites, your assistant can adapt these posts for LinkedIn, making small adjustments to length, and tone, or adding/removing emojis.
Send Voice Memos: Share your ideas on current topics by recording a quick memo. Your assistant can transcribe it, polish it, and turn it into a LinkedIn post. Writing tools like Grammarly and Yoast can help them check for clarity.
Building and Maintaining Your Network
Your assistant can help you grow your LinkedIn network by connecting with new people and keeping in touch with existing contacts.
Adding New Connections: It is better to add a few connections regularly (about 15 per day or 100 per week) than sending too many requests at once, which could lead to restrictions. Your assistant can look for people with shared interests or relevant backgrounds and add them to your network.
Staying in Touch: Your assistant can engage with posts from your connections by commenting on or liking their updates. Company pages can also engage with posts from your team, especially leaders or those promoting the brand.
Screening Messages
LinkedIn messages can bring business leads but also a lot of spam. An assistant can sort through your messages, filter out junk, and flag anything important.
At first, have your assistant send you daily summaries of useful messages. This should include:
Sender Info: Any mutual connections or group memberships.
Message Summary: A quick overview of what they’re offering or asking.
Once you approve, your assistant can either reply or politely decline. Over time, they’ll get better at understanding which messages matter to you and may even start responding on your behalf.
Keep It Simple
Using LinkedIn effectively can be easy with an assistant. Just a few comments, connections each day, and maybe a couple of posts each week can make a big difference. An assistant handling these tasks and screening messages for you can help you get much more from LinkedIn with minimal effort.
Need Help?
If you’re interested in finding an assistant to manage your LinkedIn and other social media, Taskminions can help. Schedule a call with us to learn more.